Google Algorithm Leak 2024: What It Means for SEO and Your Business
2024 is going to be a big year for SEO due to a leaked Google Ads internal document that reveals the real ranking factors. For years we’ve speculated how Google’s algorithm works but this leak confirms several key points. User engagement, authority and trust are still key but the revelation of Google’s “sandboxing” mechanism adds another layer of complexity for new sites. If you want quick wins go for paid media but for long term success focus on building authority, earning high quality backlinks and optimising site performance.