Google Algorithm Leak 2024: What It Means for SEO and Your Business

Google Algorithm Leak 2024: What It Means for SEO and Your Business

2024 is going to be a big year for SEO due to a leaked Google Ads internal document that reveals the real ranking factors. For years we’ve speculated how Google’s algorithm works but this leak confirms several key points. User engagement, authority and trust are still key but the revelation of Google’s “sandboxing” mechanism adds another layer of complexity for new sites. If you want quick wins go for paid media but for long term success focus on building authority, earning high quality backlinks and optimising site performance.

The Ultimate SEO Beginners Guide

The Ultimate SEO Beginners Guide

SEO is constantly changing and evolving, and in order to keep up with the latest trends, you need to be knowledgeable about the basics. In this guide, we will teach you everything you need to know about SEO - from the basics of on-page optimization to link building and keyword research.

Technical SEO: The Ultimate Beginner's Guide to Unlocking Organic Traffic

Technical SEO: The Ultimate Beginner's Guide to Unlocking Organic Traffic

Your website is not ranking well despite having great content and a solid backlink strategy? You’re not alone. Many businesses spend hours crafting perfect blog posts or landing pages only to see flat rankings and minimal traffic. The missing piece often lies in technical SEO—the forgotten foundation of a good SEO strategy. Think of technical SEO as the base of your site; without a solid base everything built on top is at risk. Even with a great site and good content, issues like slow load times, crawl errors or poor mobile optimisation can kill your efforts. In this guide we’ll cover the basics of technical SEO, from understanding web page anatomy to fixing common issues that might be holding you back. Whether you’re a beginner or looking to brush up on your existing knowledge we’ll give you practical tips to improve your site’s technical performance and increase organic traffic. Ready to turn your site from an invisible corner of the web into a traffic magnet? Let’s get started.

The Ultimate Ecommerce SEO Checklist: 100 Essential Steps to Boost Your Online Store

The Ultimate Ecommerce SEO Checklist: 100 Essential Steps to Boost Your Online Store

In ecommerce, ranking on Google can make or break your store. This 100 point SEO checklist is the same as what we use to help our clients optimize their websites for search engines. Whether you’re launching a new store or optimising an existing one, this guide covers everything from basic technical setup to advanced strategies so your ecommerce site is fully optimised and ready to rank. Get in and learn how to optimize your site for visibility, user experience and conversion rates.

20 Website SEO Hacks That Feel Illegal (But Will Boost Your Small Business Rankings on Google)

20 Website SEO Hacks That Feel Illegal (But Will Boost Your Small Business Rankings on Google)

Tired of boosting your small business online without breaking the bank? 20 clever and legitimate SEO hacks that feel “cheating” but work. From title tags with local keywords to page load times, these actionable tips cover local SEO, website content and user experience. Get started and see how these work for your small business.

Website Optimization: 6 Things You Must Remove Immediately

Website Optimization: 6 Things You Must Remove Immediately

Is your website underperforming? It might be due to common mistakes that drive visitors away and harm your SEO. Discover the 8 crucial things you need to remove from your site immediately to boost user experience and search rankings.

Google Business Profile Video Verification - 2024 Step By Step Tutorial For Storefront & Service Areas

Google Business Profile Video Verification - 2024 Step By Step Tutorial For Storefront & Service Areas

If you're struggling to get your Google Business profile verified using the video verification method, you're not alone. The Google Business support forum is full of business owners facing the same issue.If this sounds like you, keep reading.

Local SEO For Roofing Companies: The Ultimate Guide

Local SEO For Roofing Companies: The Ultimate Guide

Picture this: your roofing company is a best kept secret in your area, delivering amazing results that truly set you apart. You have the expertise, a great team and a burning desire to outshine the competition. But there’s one missing ingredient: organic visibility. Whenever you search for a roofing company in your area, you're immediately confronted with your competitors outranking you on Google.

Why Every DTC Store Should Have An SEO Strategy

Why Every DTC Store Should Have An SEO Strategy

You might think SEO is just for big companies, but it's essential for every DTC store too. By optimizing your site for search engines, you're not just improving visibility; you're attracting customers who are already interested in products like yours. This means higher conversion rates and a more engaged audience. But how do you implement an effective SEO strategy that sets you apart in the crowded digital marketplace? Understanding the steps involved can make a world of difference.

5 Common Ecommerce SEO Problems (& How to Fix Them)

5 Common Ecommerce SEO Problems (& How to Fix Them)

You're striving to boost your ecommerce business, but the sales aren't rising. Could your SEO strategy be the culprit? From ineffective keywords to neglecting local SEO, you might be facing common pitfalls.

Shopify SEO: Optimizing Your Shopify Store to Boost E-commerce Rankings in 2024

Shopify SEO: Optimizing Your Shopify Store to Boost E-commerce Rankings in 2024

The e-commerce industry has been growing exponentially in recent years, with more businesses turning to online platforms to sell their products. Shopify has emerged as a preferred e-commerce solution due to its user-friendliness, strong community support, and customization options. In 2024, it's more important than ever to optimize your Shopify store for SEO, ensuring your business stays competitive in an ever-evolving digital landscape.

The Complete Guide to Ecommerce Product Page SEO (2024 Edition)

The Complete Guide to Ecommerce Product Page SEO (2024 Edition)

In 2024, mastering ecommerce product page SEO is crucial for driving organic traffic and boosting sales. With the rapid evolution of search algorithms and consumer behavior, staying ahead of the game requires a comprehensive understanding of the latest strategies and best practices.

9 reasons your real estate website is losing organic traffic

9 reasons your real estate website is losing organic traffic

Do you ever wonder why your real estate website is losing organic traffic? It can be a frustrating situation, especially when there are so many different elements to consider.

Understanding the benefits of link building for your website

Understanding the benefits of link building for your website

Linking your website is like weaving a web of success. It’s an essential step for any business to take in order to increase their visibility and profitability on the world wide web. With site linking, you can create more opportunities for people to find your content, products or services – but it’s important to understand how it works before taking advantage of its benefits.

Unlock Your Potential: The Power of Beauty Industry SEO for Brands

Unlock Your Potential: The Power of Beauty Industry SEO for Brands

The beauty industry is one of the most competitive and rapidly growing industries in the world. When it comes to success, SEO (Search Engine Optimization) plays a pivotal role for any business looking to gain an edge over its competitors.

What is advanced technical SEO? Best practices for higher rankings (and a checklist)

What is advanced technical SEO? Best practices for higher rankings (and a checklist)

Are you tired of your website being lost amongst the millions of others on the internet? Have you ever wanted to give yourself a competitive edge, but failed to find an effective way forward? Well then – don’t worry! We've got just the thing: technical SEO. That's right – it can help put your site and business in pole position for better Google rankings, while also saving precious time along the way.

Real estate SEO: strategies for online domination

Real estate SEO: strategies for online domination

In today's digital age, the importance of search engine optimization (SEO) cannot be overstated. Real estate companies looking to establish an online presence and dominate their market must employ SEO strategies that are tailored specifically for this industry.

SEO Website Migration Checklist: Your Comprehensive Domain Migration Guide

SEO Website Migration Checklist: Your Comprehensive Domain Migration Guide

Have you ever wanted to move your website to a new domain? It can be an intimidating process, especially if it’s the first time you’re doing it. But by following SEO best practices and understanding how search engines view URL changes, you can make sure that all of your hard work won't go down the drain. In this article, I'm going to provide tips for migrating your website's domain in order to ensure minimal disruption to its ranking power.

How to Reduce Your PPC Costs by Using SEO

How to Reduce Your PPC Costs by Using SEO

In today's digital age, businesses must develop a comprehensive online presence in order to remain competitive. Pay-per-click (PPC) has become an important tool for many companies as it allows them to reach potential customers quickly and efficiently. However, maintaining a successful PPC strategy can be expensive and difficult to manage without the proper knowhow. Fortunately, there are ways of reducing costs while still obtaining good results; one such strategy is combining search engine optimization (SEO) with PPC ads.

Essential SEO Terms for Beginners: A Guide to Boosting Your Site

Essential SEO Terms for Beginners: A Guide to Boosting Your Site

Search Engine Optimization (SEO) is a constantly evolving field that requires marketers to stay up-to-date with the latest terms and trends. With Google’s algorithms changing all the time, it can be difficult for beginners to keep track of what's important in SEO.

What are the benefits of doing an SEO audit

What are the benefits of doing an SEO audit

Are you looking to get your website more visibility in search engine results? If so, an SEO audit may be the answer. An SEO audit is a comprehensive review of your website that identifies any potential issues that can be affecting its ranking on search engines. Through analyzing the structure and content of your website, identifying technical problems, and exploring keyword optimization techniques, an SEO audit helps boost visibility for websites. In this article, we'll explain what an SEO audit is and how it works to help improve a website's ranking on search engines. Today we'll explain more about Google Search Console but also how you can uncover where you score most of your organic traffic with tools such as Semrush.

SEO Pricing in 2024: How Much Does SEO Cost?

SEO Pricing in 2024: How Much Does SEO Cost?

In today's world, it's more important than ever to have a strong online presence, but SEO costing more than your expectations can be a reason to ignore the need for working with an SEO agency to implement proper SEO strategies. And while there are many ways to improve your website and boost your online visibility, SEO is one of the most effective ways to drive more organic traffic for most business owners. But how much does SEO cost? And what factors influence the price? In this article, we'll take a closer look at average SEO prices and explore some of the factors that can affect the cost in this SEO pricing guide.

SaaS SEO strategies: the ultimate guide for 2024

SaaS SEO strategies: the ultimate guide for 2024

As the SaaS industry continues to surge, there has never been a better moment for businesses to capitalize on this unique opportunity and expand their presence in the market. Although taking your brand from an unknown entity into becoming successful against established competitors may feel like an insurmountable task, careful planning can make all the difference!

SEO for Startups: Growing Your Organic Traffic Fast

SEO for Startups: Growing Your Organic Traffic Fast

Search engine optimization is difficult for any company, but as a start-up you have a real challenge. You need to make an impact quickly, get things moving and build traction before you (often) run out of limited resources. That's probably why many startups take shortcuts when it comes to SEO, hoping to take a few turns and speed their way to high Google rankings.