Blog

Google Algorithm Leak 2024: What It Means for SEO and Your Business
SEO

Google Algorithm Leak 2024: What It Means for SEO and Your Business

2024 is going to be a big year for SEO due to a leaked Google Ads internal document that reveals the real ranking factors. For years we’ve speculated how Google’s algorithm works but this leak confirms several key points. User engagement, authority and trust are still key but the revelation of Google’s “sandboxing” mechanism adds another layer of complexity for new sites. If you want quick wins go for paid media but for long term success focus on building authority, earning high quality backlinks and optimising site performance.

Ralf van der Veen avatar

Ralf van der Veen

Technical SEO: The Ultimate Beginner's Guide to Unlocking Organic Traffic
SEO

Technical SEO: The Ultimate Beginner's Guide to Unlocking Organic Traffic

Your website is not ranking well despite having great content and a solid backlink strategy? You’re not alone. Many businesses spend hours crafting perfect blog posts or landing pages only to see flat rankings and minimal traffic. The missing piece often lies in technical SEO—the forgotten foundation of a good SEO strategy. Think of technical SEO as the base of your site; without a solid base everything built on top is at risk. Even with a great site and good content, issues like slow load times, crawl errors or poor mobile optimisation can kill your efforts. In this guide we’ll cover the basics of technical SEO, from understanding web page anatomy to fixing common issues that might be holding you back. Whether you’re a beginner or looking to brush up on your existing knowledge we’ll give you practical tips to improve your site’s technical performance and increase organic traffic. Ready to turn your site from an invisible corner of the web into a traffic magnet? Let’s get started.

Sophie Roos avatar

Sophie Roos

How To Use Scarcity the RIGHT Way (and Sell More)
Marketing

How To Use Scarcity the RIGHT Way (and Sell More)

Ever wondered how one small change can turn your website into a conversion machine? In our latest blog we show you how to use the scarcity principle—a marketing tactic based on human psychology—to increase engagement and sales. We recently saw a 40% increase in bookings for a client using this approach. From limited availability to exclusivity we break down 4 types of scarcity and give you examples for service based and e-commerce businesses. Learn how to ethically use this strategy and make your offers impossible to resist to your audience.

Josh Parker avatar

Josh Parker

The Ultimate Ecommerce SEO Checklist: 100 Essential Steps to Boost Your Online Store
SEO

The Ultimate Ecommerce SEO Checklist: 100 Essential Steps to Boost Your Online Store

In ecommerce, ranking on Google can make or break your store. This 100 point SEO checklist is the same as what we use to help our clients optimize their websites for search engines. Whether you’re launching a new store or optimising an existing one, this guide covers everything from basic technical setup to advanced strategies so your ecommerce site is fully optimised and ready to rank. Get in and learn how to optimize your site for visibility, user experience and conversion rates.

Stephan Moerman avatar

Stephan Moerman

Local SEO For Roofing Companies: The Ultimate Guide
SEO

Local SEO For Roofing Companies: The Ultimate Guide

Picture this: your roofing company is a best kept secret in your area, delivering amazing results that truly set you apart. You have the expertise, a great team and a burning desire to outshine the competition. But there’s one missing ingredient: organic visibility. Whenever you search for a roofing company in your area, you're immediately confronted with your competitors outranking you on Google.

Chris Cordel avatar

Chris Cordel

Why Every DTC Store Should Have An SEO Strategy
SEO

Why Every DTC Store Should Have An SEO Strategy

You might think SEO is just for big companies, but it's essential for every DTC store too. By optimizing your site for search engines, you're not just improving visibility; you're attracting customers who are already interested in products like yours. This means higher conversion rates and a more engaged audience. But how do you implement an effective SEO strategy that sets you apart in the crowded digital marketplace? Understanding the steps involved can make a world of difference.

Stephan Moerman avatar

Stephan Moerman

Write For Us
News

Write For Us

Thank you for showing interest in writing a guest post for Bakklog. We are glad you are here.

Bakklog avatar

Bakklog

Shopify SEO: Optimizing Your Shopify Store to Boost E-commerce Rankings in 2024
SEO

Shopify SEO: Optimizing Your Shopify Store to Boost E-commerce Rankings in 2024

The e-commerce industry has been growing exponentially in recent years, with more businesses turning to online platforms to sell their products. Shopify has emerged as a preferred e-commerce solution due to its user-friendliness, strong community support, and customization options. In 2024, it's more important than ever to optimize your Shopify store for SEO, ensuring your business stays competitive in an ever-evolving digital landscape.

Josh Parker avatar

Josh Parker

SEO for Startups: Growing Your Organic Traffic Fast
SEO

SEO for Startups: Growing Your Organic Traffic Fast

Search engine optimization is difficult for any company, but as a start-up you have a real challenge. You need to make an impact quickly, get things moving and build traction before you (often) run out of limited resources. That's probably why many startups take shortcuts when it comes to SEO, hoping to take a few turns and speed their way to high Google rankings.

Gabriel Anderson avatar

Gabriel Anderson

The Ultimate SEO Beginners Guide
SEO

The Ultimate SEO Beginners Guide

SEO is constantly changing and evolving, and in order to keep up with the latest trends, you need to be knowledgeable about the basics. In this guide, we will teach you everything you need to know about SEO - from the basics of on-page optimization to link building and keyword research.

Stephan Moerman avatar

Stephan Moerman

SaaS SEO strategies: the ultimate guide for 2024
SEO

SaaS SEO strategies: the ultimate guide for 2024

As the SaaS industry continues to surge, there has never been a better moment for businesses to capitalize on this unique opportunity and expand their presence in the market. Although taking your brand from an unknown entity into becoming successful against established competitors may feel like an insurmountable task, careful planning can make all the difference!

Nathanial Henniges avatar

Nathanial Henniges

SEO Pricing in 2024: How Much Does SEO Cost?
SEO

SEO Pricing in 2024: How Much Does SEO Cost?

In today's world, it's more important than ever to have a strong online presence, but SEO costing more than your expectations can be a reason to ignore the need for working with an SEO agency to implement proper SEO strategies. And while there are many ways to improve your website and boost your online visibility, SEO is one of the most effective ways to drive more organic traffic for most business owners. But how much does SEO cost? And what factors influence the price? In this article, we'll take a closer look at average SEO prices and explore some of the factors that can affect the cost in this SEO pricing guide.

Gabriel Anderson avatar

Gabriel Anderson

The ultimate guide to web accessibility: best practices, tools, and resources
Web Development

The ultimate guide to web accessibility: best practices, tools, and resources

Web accessibility is the practice of making web content, applications and tools accessible to all users, regardless of their physical or cognitive abilities. It’s important for web developers and designers to create an inclusive digital environment that allows everyone to access information online without any barriers. By following web accessibility best practices, you can ensure your website or application is accessible for people with a range of disabilities including auditory, visual, motor, speech and cognitive impairments. In this guide we will discuss how web accessibility works and provide tips on how to make your website or application more accessible.

Ralf van der Veen avatar

Ralf van der Veen

What are the benefits of doing an SEO audit
SEO

What are the benefits of doing an SEO audit

Are you looking to get your website more visibility in search engine results? If so, an SEO audit may be the answer. An SEO audit is a comprehensive review of your website that identifies any potential issues that can be affecting its ranking on search engines. Through analyzing the structure and content of your website, identifying technical problems, and exploring keyword optimization techniques, an SEO audit helps boost visibility for websites. In this article, we'll explain what an SEO audit is and how it works to help improve a website's ranking on search engines. Today we'll explain more about Google Search Console but also how you can uncover where you score most of your organic traffic with tools such as Semrush.

Jennifer Evans avatar

Jennifer Evans

Calculating Customer Acquisition Cost (CAC): what you need to know
Marketing

Calculating Customer Acquisition Cost (CAC): what you need to know

Customer Acquisition Cost (CAC) is a key metric for assessing the performance of your marketing and sales teams. It helps you understand how much it costs to acquire new customers, which can be used to measure the success of your customer acquisition efforts and optimize ROI. In 2023, accurately calculating CAC will become even more important as businesses look for ways to reduce their customer acquisition costs while maximizing their return on investment.

Chris Cordel avatar

Chris Cordel

How to Reduce Your PPC Costs by Using SEO
SEO

How to Reduce Your PPC Costs by Using SEO

In today's digital age, businesses must develop a comprehensive online presence in order to remain competitive. Pay-per-click (PPC) has become an important tool for many companies as it allows them to reach potential customers quickly and efficiently. However, maintaining a successful PPC strategy can be expensive and difficult to manage without the proper knowhow. Fortunately, there are ways of reducing costs while still obtaining good results; one such strategy is combining search engine optimization (SEO) with PPC ads.

Kaitlin Caldwell avatar

Kaitlin Caldwell

Storyblok CMS: The Benefits of Going Headless
Web Development

Storyblok CMS: The Benefits of Going Headless

Are you tired of the same old traditional content management systems? According to recent research, 60% of businesses are looking for a new way to manage their content. Storyblok's Headless CMS is here to provide an innovative solution that offers countless benefits for your business. In this article, we’ll explore the advantages of going headless with Storyblok and why it could be the perfect fit for your needs.

Bakklog avatar

Bakklog

7 proven B2B marketing strategies for maximum results
Marketing

7 proven B2B marketing strategies for maximum results

Business-to-business (B2B) marketing is an integral part of any business strategy. It involves understanding the needs and wants of target customers and developing strategies to promote your products or services to them. This article outlines seven proven marketing strategies for businesses that want to maximize their results and increase their ROI.

Marc Edun avatar

Marc Edun

SEO Website Migration Checklist: Your Comprehensive Domain Migration Guide
SEOWeb Development

SEO Website Migration Checklist: Your Comprehensive Domain Migration Guide

Have you ever wanted to move your website to a new domain? It can be an intimidating process, especially if it’s the first time you’re doing it. But by following SEO best practices and understanding how search engines view URL changes, you can make sure that all of your hard work won't go down the drain. In this article, I'm going to provide tips for migrating your website's domain in order to ensure minimal disruption to its ranking power.

Marc Edun avatar

Marc Edun

5 reasons why you should outsource your content writing
CopywritingMarketing

5 reasons why you should outsource your content writing

High-quality, eye-catching content is the name of the game nowadays. This dynamic field is constantly evolving, meaning that your business needs to consistently create optimized content to stay relevant and competitive. In this blog post, we’ll explain why outsourcing your content writing may be the ideal way to do so.

Bakklog avatar

Bakklog

Understanding the benefits of link building for your website
SEO

Understanding the benefits of link building for your website

Linking your website is like weaving a web of success. It’s an essential step for any business to take in order to increase their visibility and profitability on the world wide web. With site linking, you can create more opportunities for people to find your content, products or services – but it’s important to understand how it works before taking advantage of its benefits.

Dennis Lageweg avatar

Dennis Lageweg

What is advanced technical SEO? Best practices for higher rankings (and a checklist)
SEOWeb Development

What is advanced technical SEO? Best practices for higher rankings (and a checklist)

Are you tired of your website being lost amongst the millions of others on the internet? Have you ever wanted to give yourself a competitive edge, but failed to find an effective way forward? Well then – don’t worry! We've got just the thing: technical SEO. That's right – it can help put your site and business in pole position for better Google rankings, while also saving precious time along the way.

Stephan Moerman avatar

Stephan Moerman